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Is it better to use paid search (PPC) versus organic search marketing? Sounds like a simple question, but the answer is much more complex. Both methods have specific benefits and drawbacks. Let's discuss some major differences and consider the best approach.

Today there are more ways to measure performance than ever before, but which metrics really matter? How can you be sure you're measuring the right thing? This video, written by Cliff Crocker (@cliffcrocker), will explain how to identify and track the most important metrics for your company and your users.

 

I was really surprised to find that Stock Management was not included in Drupal Commerce KickStart 2 as it is generally a standard feature in any shopping cart platform.

Shipping to different countries is a very common setup for most e-commece website. In this tutorial, we'll show you how to add shipping cost for certain countries using Commerce Kickstart distribution (though this can apply to the standard Drupal Commerce module, using shipping flat rate and addressfield module).

Modules plays an important role in the Drupal eco system. It adds the much needed functionality and build out features lacking in core.

Here is a list of modules that will aid you in building out a website with all the features required to operate a fully functional website to it's fullest.

As a local business, you may think that having a website is an unnecessary expense. Just because your business caters to the community does not mean you should continue to think on such a small scale. The internet is driving business to companies locally and worldwide. Consumers are internet savvy and want quality products and services.

Google has deprecated the desktop Web. It's still here, but for Google it just got less important.

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