Usability testing is sometimes one of those things that designers conveniently ‘forget’ about. Why? Well, do a search for it. Usability testing, as it is generally practiced, costs a lot of money.
If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, "When will we see a return on our investment, and how much will we see?"
As a local business, you may think that having a website is an unnecessary expense. Just because your business caters to the community does not mean you should continue to think on such a small scale.